Txokos Basque Kitchen

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If you’ve ever tried the delicious Latin-inspired dishes at New Smyrna Beach’s own Spanish River Grill, you can imagine our delight to hear that the talented Chefs Henry and Michele are opening a new restaurant concept based on Basque cuisine (the small, independent area between Spain and France) right here in our neighborhood! With very little previous knowledge of Basque culture, we had our work cut out for us. With a lot of research, open minds, and a certain sensitivity towards representing a foreign culture within our American context, we came up with this seafaring system.

WHAT WE DID:

Branding, print design including menu and business system

NOTABLE FEATURE:

The 7 pointed star in the logo represents the seven provinces of the Basque realm (they say 4+3=1).