Sustainable UF

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The Sustainable UF website is a major resource for the Office of Sustainability, as it houses the programs, opportunities, and information pertinent to the mission of the office. We were challenged with designing and coding a site where information retrieval occurred easily and efficiently and could appeal not only to students but also faculty, staff, and the surrounding community. View the website in action at sustainable.ufl.edu
(Designed in collaboration with Ariella Mostkoff)
WHAT WE DID:

Website design and coding

NOTABLE FEATURE:

Client-controlled content management system

The Office of Sustainability Green Guide is the go-to guide for all things sustainable at the University of Florida. Handed out to incoming freshman and given away as a reference tool by the Office, this booklet is designed to be a fun, friendly introduction to involvement in the plight of the Sustainable UF campaign. This publication features a double-sided letterpress print that folds down from a poster into a 6-page booklet using a slit down the middle of the print and various folds. The print was pressed by our wonderfully talented friends at Mama’s Sauce.
WHAT WE DID:

Design, content creation for poster side of piece

NOTABLE FEATURE:

Printed with two ink colors, blue and yellow, layered to create green

Hatchet collaborated with UF and the Florida Museum of Natural History to develop a series of experiences encouraging museum visitors to think about and make changes to the way they are consuming energy in the household. The main digital experience, a touchscreen display at the beginning of the exhibit, features an interactive map that allows one to explore local energy usage via utility data, a dollhouse view of a home providing ways to conserve energy in a typical household setting, video testimonials from the community, and an emailable pledge to reduce one’s footprint. The smaller iPad interactive is a thermostat display rewarding users for adjusting the inside temperature, encouraging energy and monetary savings.
(In collaboration with Ariella Mostkoff)
WHAT WE DID:

Wireframing, experience design, graphic design

NOTABLE FEATURE:

Designed graphic system for map to show real time energy usage data

The Food for Thought campaign, launched in 2012, is designed to create awareness surrounding the source and impact of the food we eat and get people thinking about the process of growing, eating, and cooking food in a more hands-on way. Targeted at students, this campaign featured DIY workshops on canning, gardening, and composting as well as weekly emails containing news, events and tidbits relating to sustainable food.
WHAT WE DID:

Branding, poster design, and email campaign template design and coding

NOTABLE FEATURE:

Morgan almost won the costume contest at the DIY canning workshop