Blacktip

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When a client decides they need a facelift, we get excited. Reviving brands is about as fun as creating them, so we were thrilled when our new friend Matthew approached us for a website refresher. The internet is so fluid, constantly changing and morphing into something new and different, making the lifespan of a website shorter and shorter. By emphasizing the established shark metaphor as a way to reflect the tenacity and precision of this IT company we were able to create a new design that matched the client’s knowledge of up-to-date IT practices and infuse their personality into this online space.

WHAT WE DID:

Design and coding of new website and corresponding email template

NOTABLE FEATURE:

Use of overlays to convey added information, instead of overloading the user with too much content up front.