Urban South Photo


It all started way back in the dear old early nineties, when my biggest concern was what color jellies to ask for for my birthday (classic clear or pool party turquoise) and which side of my head to put my ponytail on. I met a little tiny thing named Casey (yep, still tiny) and we hit it off. Our love for silliness, our sugar-high giggles, and our second child status brought us together, and she became one of my bestest friends.

Fast forward 20 years and we’re young (married, AH!) professionals, one in Orlando and the other in Durham, NC. Entrepreneurs at heart, Casey and her husband founded a photography business and decided recently it was time to rebrand and refocus. So they came to us! And it was SO nice to reconnect. I’m currently planning my NC beer/food tour to see what all this Durham stink is about…get ready Case!

This brand was another dream project for us. Working with an artist with a discerning eye can be challenging, but not this one. Casey came into the project knowing exactly what she wanted, with amazing design inspiration and working diligently with me to bring her vision to life. Again, we brought on our super-talented team at 48 Savvy Sailors and came up with this identity system. AND we are getting the business cards letterpressed with our friends over at 9th Letterpress. Ah! Love!

Urban South has a super incredible portfolio (do yourself a favor and check it out here), and I am so proud to call them my friends. I love them dearly and am so excited to see where this new venture takes them!




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Posted by Morgan on
July 9th, 2013
in Featured General